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Green Marketing & Communications

Is Regenerative Tourism More Sustainable?

Written by Angela Nagy Sustainability can seem complicated, but it doesn’t have to be. One of the things I find frustrating, and which makes sustainability confusing and unapproachable for many businesses and destinations, is the regular changing of the goalposts or the language that describes what we’re ultimately trying to achieve.  Over the past decade […]

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Values-Based Marketing: How to attract guests through sustainability 

This article originally appeared in the May 2021 edition of TIAC Talk. By Angela Nagy, CEO As we begin to reopen our provincial borders to domestic visitors over the late spring and summer, many tourism businesses will be focusing their marketing efforts on meeting the pent-up demand for leisure travel. Not only are Canadian travellers

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