Green Marketing & Communications

The Problem Inside and outside of the tourism industry, single-use plastic has been a regular talk of the town over the past few years, and even more so with the discovery of the Giant Plastic Patch in the Pacific Ocean, microplastics being found in fish, and plastic straws found stuck in the noses of turtles.

Greenwashing… often times you know it when you see it. Buzz word promises, unfeasible commitments, and at times mistruths. Greenwashing is the marketing of untrue, unsupported, or misleading information. This information provides false confidence to the eco-conscious consumers leaving them feeling confused, embarrassed or distrustful when the truth emerges.  Greenwashing threatens an organization’s reputation, and

In March 2023, we’ll celebrate the world’s very first anniversary of International Zero Waste Day on Thursday, March 30th therefore this month will point our sustainability lens toward waste reduction and diversion strategies for streams of all shapes and sizes among businesses and companies in the Canadian tourism industry. The first business type to be