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Landscape Sustainably for this Summer’s Tourism Season

“Weeds are flowers too, once you get to know them” — A. A. Milne; author of Winnie-the-Pooh As summer approaches, many businesses and destinations are busy preparing for the seasonal influx of visitors. Across the country, tourism stakeholders are tending to the land, pruning trees, and planting flowers to create an inviting and visually appealing […]

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Member Spotlight: Clonmel Castle

After 7 years of restoration, Clonmel Castle is one of the most outstanding Estates in Norfolk County. It is a luxurious all-inclusive experience, located in Port Dover, Ontario. Clonmel Castle is certified Silver with GreenStep Sustainable Tourism. Continue reading to learn more about their journey towards sustainability: Tell us a bit about your business. What makes

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Newsletter, April 2023

IN CELEBRATION OF TOURISM WEEK 2023, TAKE THE SUSTAINABLE TOURISM 2030 PLEDGE It’s Tourism Week Canada 2023, and what better way to celebrate the tourism industry then signing the Sustainable Tourism 2030 Pledge! This Tourism Week make the commitment to improve the sustainability performance of your business or destination, in an effort to create a more

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ONTARIO’S HURON, PERTH, WATERLOO & WELLINGTON REGION (RTO 4) BECOMES THE FIRST REGIONAL DESTINATION TO BE AWARDED GREENSTEP’S SUSTAINABLE TOURISM CERTIFICATION IN THE PROVINCE

ONTARIO, CANADA – Today, after an eight month process, the Regional Tourism Office for Huron, Perth, Waterloo and Wellington (RTO4) announced they have become the first destination in Ontario to be awarded GreenStep’s Sustainable Tourism Destination Certification, by way of a rigorous assessment, review, and verification process. The process requires the destination to assess their

ONTARIO’S HURON, PERTH, WATERLOO & WELLINGTON REGION (RTO 4) BECOMES THE FIRST REGIONAL DESTINATION TO BE AWARDED GREENSTEP’S SUSTAINABLE TOURISM CERTIFICATION IN THE PROVINCE Read More »

How to Share an Authentic Green Story

Greenwashing… often times you know it when you see it. Buzz word promises, unfeasible commitments, and at times mistruths. Greenwashing is the marketing of untrue, unsupported, or misleading information. This information provides false confidence to the eco-conscious consumers leaving them feeling confused, embarrassed or distrustful when the truth emerges.  Greenwashing threatens an organization’s reputation, and

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Investing in sustainability is investing in the planet and your business!

Another Earth Day is upon us. On Saturday, April 22, we celebrate the 53rd anniversary of the birth of the modern environmental movement. The theme for Earth Day this year looks to how we can better invest in our planet. The beauty of investment (of time, money, effort and intention) in the planet is that

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Newsletter, March 2023

________________________________________________________________________________ The Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world. CELEBRATING SUSTAINABLE TOURISM 2030 PLEDGE SIGNATORIES Square & Compass Promotions FIELDS TRIPS Tourism Industry Association of Ontario [ TAKE

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What is Waste “Diversion”?

Waste diversion goes far beyond recycling and reducing the amount of waste that is going to the landfill or incineration. It means working to eliminate the concept of waste altogether, as we move towards a circular economy. In many cases, several categories of recyclable materials are banned from the landfill, making recycling mandatory. When thinking

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